Why would Apple offer rebates to customers who already gave them money and bought the iPhone at the $600 price
Mark W asked:
Why would Apple offer rebates to customers who already gave them money and bought the iphone at the $600 price?
I could guess it has to do with brand loyalty and the rebates being an attempt to show sympathy and trustworthiness, therefore simultaneously winning the hearts of on-the-fence consumers and also wining back apple fans who got burned by the 200 dollar price drop.
Could there be any other reasons?
Why would Apple offer rebates to customers who already gave them money and bought the iphone at the $600 price?
I could guess it has to do with brand loyalty and the rebates being an attempt to show sympathy and trustworthiness, therefore simultaneously winning the hearts of on-the-fence consumers and also wining back apple fans who got burned by the 200 dollar price drop.
Could there be any other reasons?
Thanks for your help, all.
Chad